Customers
Are our most important people
on the phone
in person or by mail.
They are not dependant on us
We are dependant on them
Customers are not an interruption of our work
They are the purpose of it.
We are not doing a favour by serving them
They are doing a favour by giving us
The opportunity.
Nobody ever won an argument with a customer.
Customers are people who
bring us their wants.
It is our number one responsibility
to handle them profitably
For them and for ourselves.