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Shopping dynamics have undergone a significant transformation of late, with a pronounced shift towards online purchases showing no signs of slowing down. However, a key drawback of online shopping is the inability to physically interact with desired items.
Traditionally, in brick-and-mortar stores, customers could touch, examine, and assess products firsthand. Conversely, the online realm only offers images, leaving a gap in experiencing the tangible aspects of a potential purchase. This raises a crucial question: How can brands effectively convey their essence in a virtual environment?
This is where the role of e-commerce packaging becomes pivotal. It transcends mere protective functions to become the face of a brand. When a package arrives, whether in the form of a box or a bag, it represents the initial tangible encounter with the brand. If the packaging fails to align with the brand’s identity or lacks appeal, it could potentially sway customers’ perceptions, despite their admiration for the actual product.
E-commerce packaging goes beyond being a mere container—it serves as a medium through which brands communicate their identity. It’s an expression that says, “This is who we are.” Let’s delve deeper into why packaging holds significance, spanning from the moment a purchase is made to the exhilarating instant of unwrapping the order.
E-commerce packaging is the silent ambassador that speaks volumes about a product’s quality and a brand’s ethos. Here is why it is significant:
When thinking about the mechanics of e-commerce, two elements come into play:
The challenge lies in meeting or exceeding these expectations crafted from a mere digital representation. It’s about choosing packaging that serves its purpose beyond superficial appeal.
Packaging holds as much importance as the product itself in creating that initial impression. Therefore, research and planning are vital to align your packaging with your merchandise and brand identity. Creating a compelling brand identity through custom packaging can impress customers and significantly boost brand visibility and sales.
To lay a successful foundation for packaging design, define your packaging goals and allocate a budget that adds value through promotion, protection, and complementarity to your product. Understanding your target market and studying competitors’ packaging strategies deeply influences product and brand differentiation. Factors like these shape the type, volume, and measurements of your packaging, aiming for cost-effectiveness and optimal protection. Structural engineering by packaging specialists minimizes product movement, ensuring better protection during transit.
Your custom shape and size are important, but printing plays a crucial role in customer connection. Clarity and transparency in information build brand credibility and loyalty.
Due to the rigors of shipping, high-quality exterior printing is often discouraged, with e-commerce businesses favoring interior or minimal exterior printing for durability. Two primary printing options for corrugated linerboard are Digital Printing and Offset Printing.
Each method offers distinct advantages depending on order size, desired print location, and finishing requirements.
Your involvement decreases in the final stages of this guide. Here, manufacturers mass-produce your packaging based on finalized specifications. Typically, you’ll oversee this part independently by arranging shipment through a freight forwarder or utilizing the manufacturer’s shipping services. Shipping methods vary. Here are the four primary options:
Sea Freight: Ideal for international shipping, typically more cost-effective but slower in transit.
Air Freight: Quickest but most expensive, suitable for local and overseas shipments.
Ground Freight: Domestic shipping via trucks or trains.
Express (Courier): Swift delivery options are provided by courier services.
Navigating logistics, especially international shipments, involves document requirements for declaration, customs clearance, and policy adherence.
Working with a courier offers advantages in guiding through clearance processes, while freight shipping may demand a bond, requiring annual purchase and renewal.
Going through e-commerce packaging might feel overwhelming, yet it’s a gateway to connecting deeply with your audience. Understanding your market’s needs enables the creation of packaging that not only sells but also entices and captivates potential customers.
With meticulous planning and guidance from trusted suppliers, any business can achieve a polished and professional e-commerce packaging solution. If you are looking for reliable partners in your packaging journey, consider Atlantic Packaging for comprehensive support and expert guidance in creating impactful e-commerce packaging solutions.
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Atlantic Packaging Products
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to