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As a retailer or manufacturer, you know that first impressions matter. The way your product looks on the shelf can make all the difference in whether or not a customer chooses to purchase it. Retail Ready Packaging (RRP) is an increasingly popular solution to this problem, designed to make your product more accessible and visually appealing to customers. But what is the psychology behind RRP, and how can you use it to increase sales? In this post, we will explore the key elements of RRP and how they tap into the psychology of consumer behaviour.
Retail Ready Packaging, or RRP, is a type of packaging specifically designed for quick and easy placement on retail shelves. RRP is also commonly referred to as Shelf-Ready Packaging or SRP. Essentially, RRP is packaging that is easy to open and display so that retailers can quickly get the product on the shelf and customers can quickly see and access the product. RRP can take a variety of forms, from pre-packed trays to easy-open cartons, and can be customized to fit the needs of the product and the retailer. The main goal of RRP is to improve efficiency in the supply chain, reduce waste, and increase sales.
The psychology behind RRP is based on the fact that consumers are more likely to buy products that are easily accessible and visually appealing. By designing packaging that is easy to stack and display on the shelf, retailers can save time and money on stocking shelves while also attracting more customers. This is because RRP packaging allows products to be more visible and, thus, more likely to be noticed by potential customers.
RRP is designed with five key elements in mind, collectively called the “Five Easies.” These elements are:
Benefits of Retail Ready Packaging
Here are some of the benefits you get from RRP:
Including simple instructions with the packaging makes the stocking easy. Shelf-ready packaging is designed with perforated elements that can be opened without a knife or blade. After opening the packaging, stocking is as easy as placing it directly on the shelf. Retail employees can also recognize product packaging for quicker inventory and simplify the restocking process.
Retailers are worried about labour hours, so making products easier to stock creates less labour for retail workers. Shelf-ready packaging minimizes the need for razors, blades, or knives and also limits the risk of liability for those retail workers stocking and restocking the shelves. It allows the product to go straight to the floor and then straight to the recycling, reducing labour costs.
SRP is essentially free advertising space that can be used to your advantage. Making the packaging clear about what brand and product it contains can make an effortless customer experience. The retail packaging could be set up in multiple ways, so it’s ideal to consider the design on all sides of the packaging.
Shelf-ready packaging makes the product easy to identify and promote from a distance, which helps to catch the attention of potential customers. It allows you to promote and advertise your product so that consumers can make an immediate decision.
Shelf-ready packaging helps customers have a more cohesive buying experience by gaining more information to make educated decisions. Providing a seamless experience will make your product more desirable and build customer trust. It creates the best customer experience possible by providing them with exactly what their problem is and why your product is the answer they were looking for.
The product grabs more attention on a shelf when it is displayed professionally. Shelf-ready packaging can help ensure your product has a positive presence compared to competitors.
Retail Ready Packaging (RRP) is a valuable tool for retailers and manufacturers. By designing packaging that is easy to identify, open, shelf, shop, and dispose of, RRP can increase sales, reduce costs, improve branding, and protect products.
If you are a manufacturer or retailer looking to take advantage of the benefits of RRP, consider contacting Atlantic Packaging. Contact us for more information.
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Atlantic Packaging Products
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To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
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Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to