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Presentation is what makes the world today, which is why retail packaging has a considerable role. The boxes used in retail marketing have a vital role in business. While simple packaging does its job, one cannot expect to hit sales targets if you do not invest in presentation. Even a great product can fail without the proper packaging. Packaging helps clients understand your business and lets them know how much they are willing to pay for goods. Picking the suitable retail packaging now involves many factors and is more complex than in earlier times when goods were just tossed into a random box or bag. Manufacturers are increasingly embracing retail packaging. You may now choose appropriate packaging that is both aesthetically pleasing and practical to handle. Retail packaging is a significant way to grab the attention of customers. The best packaging even creates brand loyalty. Retail packaging is about upgrading brands from simple to premium to attract customers. It has several advantages for producers, retailers, and buyers. Customers look for comfort in today’s times, which is why to make your products as clear and precise as possible. That is why it is essential to make handling your items simple, secure, and comfortable. Retail packaging benefits your products, and this is why it’s time for you to embrace it.
Retail packaging is a great way to provide information on the product. Valuable details such as usage instructions, ingredients, specs, contents, or warning signs, can be shared via boxes and other exterior packaging.
Before spending a lot of money on high-quality packaging, it would be a great idea to investigate the client’s needs and preferences or to conduct a quick poll. When you have gathered enough information, you will then be able to determine which patterns or colors are popular. Customers will buy your items if you use the proper package style based on the buyer’s point of view. You must see yourself as the consumer. Well-packaged products would be in the interest of customers. The packaging will speak for itself. Appealing packaging will always satisfy customers’ interests and help promote your business.
One of the primary purposes of retail packaging is to protect. It helps to separate your items from the box they are transported in and covers goods throughout transportation, whether delivered or taken out by a customer. Products may be well-protected as they leave your store or warehouse and travel to their final destinations with the help of packing peanuts, bubble wrap, crumpled paper, and cardboard.
There are many different tactics in packaging. The packaging will vary depending on what products are being sold. It must be easy for the consumer to understand. The ingredients are mentioned in the package when selling food. If you sell electronics, the box will contain assembly instructions. A consumer is more likely to buy your product if it is packaged well.
One of the most successful marketing tactics in today’s competitive industry has always been branding. Branding lets buyers see who you are and what you stand for. In addition, branding is the ideal chance to educate the buyer. Each industry has its patterns, and you want to ensure the customer can recognize your product. You have the perfect opportunity to inform the buyer about your company through retail packaging services.
Although the packaging may seem like a small matter in the retail industry, it has more implications for your business than you would realize. Retail packaging highly influences how much customers will pay for items, which is crucial for companies that sell products based on their image or brand. Retail packaging services also affect how consumers view the company they purchase from. Therefore, today’s retailers must be careful when selecting their packaging type. Retailers must consider numerous elements, and any form of error might result in an expensive product losing its value because of improper packaging. When dealing with retail packages, it is essential to make thoughtful material selections and to consider storage options when determining where and how to keep inventory goods until retailers require them.
Retail packaging is durable enough to prevent shops from worrying about replenishing their shelves since the packets are discarded. Retail packaging is typically intended for single use. However, in some businesses, it permits consumers to return them and receive a payment for an item of equal or better value in exchange.
Retail packaging makes it simpler for brands and businesses to stand out from their competition in the market. If all items had the same packaging, it would be harder to spot them on the shelf. Having labels that clearly state the sort of goods you’re buying might decrease the odds of someone buying something they don’t need or desire. Having clear labels helps consumers to purchase the products they need. It makes it simpler to take an item home without browsing the shop, increasing the chances of impulsive buying and helping stores compete with online sellers. Packaging makes it simple for shoppers to carry goods home without browsing the store. Removing the need to return to the store when mistakes are made makes purchasing more convenient and saves time. The safety measures offered in retail packaging also help businesses. Retail-ready and beautiful packaging solutions are designed and manufactured with experience by Atlantic’s Retail Packaging & Displays business. The Atlantic Packaging team offers customers excellent retail knowledge that results in packaging and displays encouraging sales. Let’s connect at 800.268.5620 and get innovative corrugated packaging products that suit your needs.
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Atlantic Packaging Products
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to