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Retail Packaging Design: How to Stand Out in a Crowded Market

By February 19, 2022May 19th, 2022No Comments
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There are a lot of rivals in your market, and they’re all trying to get your audience to buy their items. So what distinguishes you from the crowd? You won’t make a lasting impression without high-impact packaging. Do you believe you have a one-of-a-kind product? The reality is, you probably don’t, which isn’t always a negative thing. Today’s most popular items aren’t innovative, creative, or distinctive. True, you must be imaginative and adaptable to succeed, but you do not need to reinvent the wheel.

As more people turn to the internet to buy anything from frozen meals and home products in bulk to particular things like apparel, shoes, jewelry, and even flowers, online shopping is seeing rapid development.

Retailers who wish to stand out in a competitive market must devise novel ways to attract customers’ attention. Therefore, you need to adopt various strategies to make your brand stand out. Here are five ways to specialize in packaging design to help companies stand out in a crowded market.

Retail Packaging Design: How to Stand Out in a Crowded Market

Capture Attention

Did you know that consumers are constantly targeted and bombarded with advertisements and that an average internet consumer’s attention span is 8 seconds? Television ads and Instagram ads can last for up to 30 seconds. You have a limited window to capture attention, and one of the ways to do it is to offer a stellar packaging design that makes a consumer want to take notice of your offering and product. Your packaging has to form a lasting impression; else, it’ll get drowned in a sea of competitors. 

Packaging works as Brand Recognition

When consumers are shopping, and your brand is placed with all your competitors, the only aspect that can help your brand shine is the packaging. Allow your packaging to be your brand’s mascot. Let it imbibe the colors and symbols of your brand so your consumers can instantly spot it and recognize it. When bombarded with too many products, humans tend to pick up objects that are familiar to them. This is where your packaging can help maintain a consistent theme in the mind of the consumers.

Show That You Care About Your Customers

Including a promotional gift or message with each transaction is one method to show your consumers that you care. Custom retail packaging allows businesses to be inventive and personalize each item. It’s a terrific approach to making each customer feel unique, valued, and appreciated for their business.

Customers are more inclined to buy from you again if they feel appreciated. It becomes more accessible for an online store to convert one-time consumers into loyal clients.

Make A Design That Is Appealing To The Eye

Custom retail packaging design is particularly beneficial for things sold in shops. It’s as much an art as a science to creating eye-catching custom packaging. It’s not enough to have a novel or unusual packaging design; it has to be something that customers will be enthused about. If you sell things online, it’s critical to create something unique that will help you stand out from the competition and encourage people to look at your product before moving on to one of your rivals.

Informational Packaging

To help the customer make a buying decision, they must readily find all the information they need about the product clearly on the packaging itself. Be it the expiration date, directions of how to use the product, or ways of disposing of the product after use, all the information must be highlighted by your packaging. While bright images, colors, and finish matter, it also matters that your packaging conveys the correct information to its customers. If a customer is confused about the product and cannot find the answers he is looking for on the packaging, the customer will not make the purchase. We offer digital printing solutions to ensure all critical aspects of the product are adequately printed onto the packaging design.

Hire Atlantic Packaging For The Best Retail Packaging Design In Canada!

It’s a good idea to understand what you need before diving headfirst into the design process. A professional custom retail packaging company – Atlantic Packaging, can help you focus and build the appropriate box for your product if you’re unsure what works best for your target market.

Whether you go with a tried-and-true strategy or work with a provider who specializes in one-of-a-kind packaging solutions, it’s critical to retain an open mind throughout the process of producing custom packaging. Contact Atlantic Packaging at 800-268-5620 to schedule a call with our design and sales team to allow us to address your retail packaging needs with customized answers. Atlantic Packaging will work directly with you to assist you in fulfilling your packaging goals, create brand awareness and enhance sales with better and best retail package designs and solutions.