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A product’s design is just the beginning. An attractive product package design is one of the best ways to make your product sell. It is important to avoid packaging that hinders customers from making purchases. The packaging design should be desirable to the customer.
Custom packaging is a phrase that makes companies both anxious and excited. Even before a product is purchased, its packaging is evaluated. Packing requirements will vary based on what you are selling and where you are selling it. Remember that unique packaging is essential to boosting sales for your business. The secret to a successful custom packaging design is to strike the ideal balance between your brand identity and target audience. Discover the best suggestions for creating a successful product packaging design.
To start, it is important to have a clear idea of what you want to achieve with your product package design. It is the most crucial stage of the design process, regardless of whether your brand is newly launched or undergoing rebranding. Custom packaging serves as a means of marketing plan execution, brand development, and product delivery, all bundled into one.
Before creating a design, it is crucial first to determine the purpose of the package. The packaging components best suited for your needs will depend on the range of products. Custom boxes or tubes with internal filling are the best for bulky or fragile items. You can still provide customers with a memorable brand experience by combining packaging styles with personalized tissue paper for protection.
In the era of social media, packaging serves as a tool for brand storytelling, not only packaging. An image must convey a lot of information to gain popularity on websites like Instagram and Pinterest. Since there are many companies that are in the market, getting consumer attention requires something unique. The box design is a great platform for additional creative content to attract customers to make purchases.
Customers today are surrounded by numerous products in the market. The competition is fierce. People are interested in two things when purchasing a product: what it does and who it is manufactured by.
Choosing a font type that people can read is crucial in ensuring that consumers know what your product does. Customers will misunderstand your label if the font is too difficult to read or decorated, which could be a mistake.
The font size must also be considered while designing your product packaging. Your buyers may overlook vital information about your goods if the font is too small. On the other hand, too much-written content can make the packaging look cluttered.
Your product package design will be recognized and appreciated using original fresh concepts. A custom packaging design that is interactive and fun will invite customers to buy the product. Attractive eye-catchy custom package designs for your products will make your clients smile and keep them coming back.
Include handles or grooves to make it easier to carry if the package size is too big. Ensure the container is not too slick if the product is relatively tiny to prevent customers from losing it. Customers will not remain loyal if the product is too tough to carry and use unless the brand has a market monopoly.
A product packaging design must be distinctive to attract clients. It is considered unique when a package catches the eye from a distance and increases the clients’ interest in the goods. The package design should be visually appealing and extraordinary from the competitors. For instance, if most of your rivals utilize square boxes, you may experiment with a different shape or alter the size. Custom packaging offers a great opportunity to focus on what makes you different.
Plastic presents a significant ethical challenge since, despite best efforts, 91% of it is never recycled. Maximize the use of sustainable alternatives for product packaging since customers today are always looking for environmentally-friendly alternatives. Please avoid plastic because it is non-recyclable and takes years to decompose naturally. Plastic usage harms our environment. Some examples of eco-friendly packaging:
Trends are essential to the survival of innovation and the durability of the market in every sector. While it is true that trends change with the times, they are also cyclical and frequently reappear. Always pay close attention to current trends. Knowing the future trends of the market will help you to rise above the competition. You can add various trendy packaging elements to stand out from the crowd.
What your product is and does should be reflected in its packaging. People can detect if a product’s packaging overstates its value. Your clients will not be satisfied if your package depicts something quite different from what is contained within. Your product package design must be clear and honest to grab the customer’s attention. Your customers first engage with your product package, and that is why it is so important to have an honest packaging strategy.
One strategy to swiftly increase short-term sales is by producing customized limited editions of your packaging for a particular occasion or theme. This strategy works over vacations and may even be used for important occasions like the Olympics, Christmas and New Year.
A package design that is both appealing and useful benefits the distribution process and increases sales of your business. Packaging is either effective or ineffective, depending on how well it supports your business. You must carefully consider your brand story and the materials you’re employing if you want to develop packaging that truly supports your branding strategy. Your brand identity distinguishes you from your rivals; if you can convey this through unique package design, you have a winning formula for being a well-known company.
Make use of our designers! Each of our designers has real-world expertise in designing custom packaging. They are all trained professionals. We provide a quality guarantee because we are that confident in their work. We will provide you with many product packaging concepts for your product.
Alternately, find out more about our offerings and how we may assist in getting your goods on store shelves. Contact Atlantic Packaging at 800.268.5620 to get end-to-end packaging solutions. We deliver more than just packaging.
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Atlantic Packaging Products
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to