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Customized Shipping Boxes: Why Your Brand Needs It!

By June 26, 2021February 17th, 2022No Comments
bakery packaging

Businesses are looking to make innovative, conscious decisions for their buyers. Companies will strategize advertising campaigns on platforms online to push their brand ahead. In order to gain new customers, the best opportunity is to personalize your business using custom shipping boxes.

Standard packaging gets your product to the door however using customized packaging and shipping boxes reminds your buyers that you are not like the rest. Businesses shipping their products in standard brown boxes are leaving behind boring boxes to promote their businesses closer to their customers.

Unique packing not only protects your items from the inside but also leads to a better experience. Bland shipping boxes could lead to less of a positive response from customers if their unboxing experience is lacking enthusiasm.

Here’s what you need to know about Customized Shipping Boxes for Businesses:

Now that we know what custom shipping boxes comprise, let’s take a deeper look at the boxes’ advantages. It’s important to remember that these packages are tailored to your business’s product or service. It’s meant to step away from the generic aspect of standard packaging. Your brand will need to stand out to keep your customers locked in.

Branding & Advertising

Before settling on the design of the boxes, the engineering needs to be fully constructed to ensure the custom package will make it to its destination. This may take a little longer than a standard package due to its intensive process. However, when it comes to packages – physical features are just as crucial to the design.

People are able to distinguish a business by its personalized creative design, whether it’s by printing logos or adding print, patterns, pictures, or shapes. With a blank canvas, there are unlimited opportunities to advertise your brand and get it noticed. The entire purpose of a custom shipping box is to stay true to the business messaging.

Customer Care

Yes! Once your business custom shipping box has been designed to your specifications/needs. It is the right time to further personalize the box by adding a short thank you note, for their support. If this is properly executed with images, image text using creative boxes, it will lead to a stronger customer-business experience.

Aesthetically pleasing packages stand out to customers, bringing them closer to the brand. Even 61% of consumers say: branded packaging is more exciting than the actual product they ordered. Generic and typical boring packages remind customers there are businesses out there putting in the effort, which makes them feel as though they are missing out on something.

Stand Out From The Rest

There is no shortage in terms of competition. No matter the quality of the product, it’s the packaging that contributes to the overall satisfaction of the product. Custom shipping boxes can reach a ‘wow’ factor that adds to your business’s value. Actually, 52% were more likely to repeat the purchase. Use advertising your shipping boxes as a great means of reaching out to your audience. By using eco-friendly and recyclable boxes it leads to less damage to the earth. Be conscious about your packaging, the aesthetic is not only adds value to your brand.

The placement of the product needs to be positioned carefully and tested out with performance engineering. The last thing should be a lack of professional product protection, the standard box not being flexible in sizing. Custom shipping boxes are THE solution to keeping your product intact from any damages on the road.

What Communication Means to Buyers

There are plenty of means to communicate with buyers but nothing is more direct than shipping boxes reaching their front door directly. Your packaging is the most convenient way to share your business’s story with your customers. Place product information on the packaging as people will be examining the whole box inside and out for exclusive deals. Include a personalized note, it adds to your company’s authenticity and builds a sense of trust and brand loyalty. Not all forms of communication with people will require words, the effort, and materials used to create your packaging will convey the messaging. It will establish the brand with an entirely high-end look.

Go further with your shipping boxes, create a sentiment for buyers to return to your business products. Creating custom packages from scratch can build a strong relationship with your customers. They will see the amount of dedication and care that is placed into every order shipped out.

These are only the beginning of the advantages of customized shipping boxes. Personalized custom shipping boxes are the new wave in branding. Increase your brands’ perception to get noticed. Order a custom shipping box from Atlantic Packaging Today!
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