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or call us now 800.268.5620
Packaging is becoming increasingly critical in the success of brands as they battle for customer attention and retail shelf space. Designing retail-ready packaging has been one of the strategies to increase exposure while conforming to merchants’ needs for easy-to-stock products. Take a look at some of the most crucial variables that help make retail packaging a success:
It’s crucial to consider the retail area when creating retail-ready packaging. It means, in particular, collaborating with retailers to assess:
The design step can begin once these criteria have been defined.
It’s a good idea for retail-ready packaging to have the following features for customers:
It means that, in addition to appearing eye-catching, retail-ready packaging must be simple for customers to work with without complicated folds and tucks. One method to improve the customer experience is to avoid sharp corners and edges.
It also implies that as products are taken from the shelf, it’s critical to consider how the retail-ready packaging will appear on the shelf. Consider taking advantage of this chance to ensure that critical brand messaging is shown clearly and prominently. At Atlantic, we provide high-definition printing on retail packaging to ensure your boxes and products stand out from the crowd.
As the importance of sustainability grows daily, make sure your retail-ready packaging follows the principles of sustainability. One approach to do this is to lower the thickness of packaging materials, which reduces the carbon footprint of manufacturing and shipping. Another option is to use environmentally friendly materials such as recycled corrugated boxes.
However, as material thicknesses change, it’s a good idea to test that the packaging seal can still maintain the products’ weight. Get on a call with us and we will help design the perfect packaging for your products after thoroughly testing out a sample of your goods and conducting tests to ensure your packaging is secure and stands the test of time. We will provide customized, sustainable packaging designed specifically for your product.
The appropriate packaging can make or break a brand in retail. Packaging is the first real connection your products have with buyers, so it’s critical that the packaging persuades them to try out your product. According to retail studies, 72% percent of buyers admitted that they are influenced by the design of the packaging. That’s a good chunk of buyers businesses can influence through package designing alone. 30% of businesses also reported having seen a good surge in sales by improving packaging design.
Not only for initial sales but also for a variety of other reasons, optimal retail packaging is critical. Packaging also contributes to consumer loyalty by encouraging customers to return to a product because of its packaging. Packaging that is recyclable and that can be used over and over will definitely have customers coming back. 67% of consumers said that they prefer paper or corrugated packaging as people are becoming more aware of sustainability and are shunning the use of plastic packaging.
Retail-ready packaging is particularly crucial since it aids in the establishment of a brand’s legitimacy and positive image. Customers are likely to overlook a product whose packaging fails to adequately represent its qualities and overall appeal of quality and credibility. According to other surveys, 74% of consumers want honesty and transparency when it comes to labeling packaging and contents.
With hundreds of manufacturers selling the same product as you, having packaging that distinguishes your brand is critical to your store’s success. Your packaging could be placed right at the front of the shelf but still, fail to make an impact if the packaging is not engaging enough.
According to studies, the importance of retail packaging in helping brands survive, retain, and grow sales cannot be overstated.
With our unique retail packaging solutions, Atlantic Packaging helps companies stand out from the crowd. We have the expertise and experience to construct every packaging element in eco-friendly materials along with high-quality printing. Our retail packaging solutions are of the finest quality and craftsmanship, making them a popular choice among major brands. We assist our partner brands in developing packaging that compliments their brand essence and increases sales. For every industrial sector, we create eco-friendly retail-ready packaging. Contact us at 1-800-268-5620 for us to understand your unique packaging requirements and allow us to build stellar retail packaging for your business.
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Atlantic Packaging Products
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to