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A nightmare scenario for any online brand is when items get damaged while they’re being shipped—it’s like a bad dream come true. This leaves customers unhappy, possibly wanting to return stuff, and hurts the business’s reputation. Making sure delicate items stay safe and sound from the moment they’re packed until they reach their destination is absolutely vital if the business wants to keep its customers happy and satisfied.
However, unsurprisingly, it is easier said than done. Even the experts who handle shipping all the time can still run into problems with fragile stuff getting damaged on its way. The good news is that we can follow some simple tips to lower the chances of stuff breaking during the shipping process. This blog post is all about sharing smart strategies to protect fragile items when they’re being shipped so they get to their destination safe and sound.
Shipping damages pose a significant risk to e-commerce brands. Products like delicate glassware, intricate artwork, and fragile electronics are especially susceptible to shipping damages. This can lead to complications and financial losses. Maintaining a good reputation in the e-commerce industry depends on successful deliveries to customers. Therefore, it is crucial to reduce the occurrence of breakage during the fulfillment process.
Breakage not only impacts profits but also damages brand image. Damaged goods reflect negatively on the business, causing negative reviews and customer dissatisfaction. Understanding the underlying causes of breakage, such as inadequate packaging, carrier mishandling, and insufficient cushioning materials, and implementing preventative strategies can ensure fragile items reach their destination unharmed.
Certain product categories are more susceptible to damage during shipping due to their fragility. Recognizing these vulnerable items empowers shippers to adopt additional protective measures. Glassware ranks among the most delicate. Other items prone to shipping damage include ceramics, porcelain, and delicate figurines. These articles are often fashioned from brittle materials that can shatter without proper packaging and cushioning. Likewise, items with movable components, such as clocks and musical instruments, demand heightened care to preserve their intricate parts. By understanding the categories of items most susceptible to damage during shipping, shippers can implement precautionary measures to reduce breakage risk.
Breakage refers to the damage or breakage of products during transit, and its impact goes beyond just monetary losses. Preventing breakage isn’t just a matter of customer satisfaction – it’s a fundamental business strategy.
First and foremost, customer experience is at stake. When customers receive damaged items, it leads to frustration and disappointment. This negative experience can tarnish the brand’s reputation and result in lost sales opportunities. A dissatisfied customer is unlikely to return; worse, they might share their negative experience on social media, further affecting the brand image.
Financially, breakage takes a toll on an e-commerce business’s bottom line. Not only does it entail the cost of replacing or refunding the damaged products, but there are additional expenses like shipping, packaging, and customer service. Over time, these costs can accumulate and cut into profit margins significantly.
Furthermore, inefficient handling of breakage can strain relationships with shipping and logistics partners. Frequent breakage issues can lead to increased shipping costs, delays, and operational disruptions, impacting the overall supply chain efficiency.
By focusing on preventing breakage, e-commerce businesses can reap several benefits. Enhanced customer satisfaction leads to repeat business and positive word-of-mouth referrals. Operational efficiency improves as shipping partners are more likely to collaborate effectively. Ultimately, a reputation for delivering products intact fosters trust, loyalty, and growth. As such, the investment in proper packaging, shipping practices, and quality control measures is indispensable to a successful e-commerce strategy.
For professional retail packaging materials and expert guidance on shipping delicate items, look no further than Atlantic Packaging. Boasting years of industry experience, we offer an array of corrugated boxes and packaging supplies to facilitate the secure transit of fragile items. Count on our well-informed team to aid you in choosing the ideal shipping materials and maximizing the effectiveness of your packaging endeavours. Contact us without delay and allow us to collaborate with you to craft an enhanced packaging experience for your brand and valued customers.
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Atlantic Packaging Products
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to