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or call us now 800.268.5620
or call us now 800.268.5620
Custom retail packaging will make your products stand out from the crowd and will protect products from any potential damages. Custom retail packaging can also influence how customers act and perceive products, and in many cases, also offer environmental benefits by how the packaging is produced. This can further help sell your products to customers who care about sustainability and can even be an additional marketing feature.
The first thing potential customers notice in many situations is the packaging. In order to create and maintain a great first impression, it is therefore important that your custom retail packaging conveys the correct message about your company and products.
When presented with a box of poor quality, and one of high quality, we automatically assume that the more expensive box would also contain a more expensive product inside. Therefore it is important to consider the quality of the custom retail packaging to maximize profits and entice as many customers to buy your products as possible.
Whether your company sells your products directly or uses retailers and stores for the actual sales to customers, making sure the packaging is designed correctly and sends the right signals can go a long way in making customers remember your brand, select your products instead of the competitors, and more.
If your company sells toys for kids, the packaging should reflect happy and colourful imagery that appeals to children and lets grown-ups buying the toys know what to expect.
Custom designs on retail packaging are crucial to sending the right signals. A boring brown box will not entice many buyers, but a box with your logo, branding colours and marketing text that explains and sells the contents will stand a much better chance of being chosen.
Similarly, the materials also make a big difference. While plastic is highly durable, it is considered wasteful and can harm sales in modern times. Boxes and packaging made from paper are more tactile and better for the environment, as production requires fewer pollutants, and paper boxes can be broken down by nature in a short time, compared to plastic, which can last for hundreds of years.
Many retail products are being shipped across Canada to reach their local stores before being put on display. Wrinkled boxes with visible damage will automatically signal a lower quality to customers. Many will not even consider buying a product if the packaging is damaged or showing signs of wear and tear.
Many people wrongly assume that most boxes are made of cardboard. However, while there are many packaging types around, there are also a great number of corrugated boxes that look similar to the untrained eye but offer much better protection, as they are sturdier and made of several layers compared to the more simple cardboard boxes.
We recommend going for corrugated boxes if you are shipping your products. This will ensure a pristine package once on the shelves in the stores and ties neatly into our next point: being environmentally friendly.
If your company champions environmental values, it is crucial to consider a sustainable packaging arrangement. But even if you are not particularly marketing your products as eco-friendly, it can still be a great way to add an extra layer of interest to your packaging. It is a great idea to use environmentally friendly custom retail packaging for your company to become greener. It can also help with other issues, such as allergies to plastic or metals, and even future legislation.
Canada has an official policy that aims to achieve zero plastic waste by 2030, which means the Canadian Government already severely limits plastic packaging. Experts have been talking about the possibility of the Government extending this to other areas as well, so by being at the forefront of sustainability, you can safeguard your company against any future legislation.
Eco-friendly packaging also has another hidden advantage in that they are often less expensive than the more processed and manufactured products. This is logical when you think about it since they have not been filled with chemicals or plastics. And unlike organic fruit or vegetables, it does not cost more to produce these products since this type has no disadvantages during the manufacturing process.
Finally, if your company is considering raising capital through investments, business grants, or other avenues, being able to tell potential financial partners that your company is green and sustainable can be the deciding factor that makes your company the one to receive the extra capital.
By choosing a professional packaging company, you can sell more products for a higher price and make your customers happier. If you are ready to take the next step, consider contacting us or give us a ring on 800.268.5620 to hear what solutions we can offer your company and products.
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Atlantic Packaging Products
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to