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or call us now 800.268.5620
or call us now 800.268.5620
In business, the goal is to create a product that sells itself but what if the answer to increasing sales is the manner in which the package is sold? In recent times, the demand for unique custom packaging products has been increasing. The total market value is expected to grow by $61.55 billion by 2025. As the retail industry picks up speed, plenty of people are spending their free time indulging in online shopping.
If you’re wondering why your products may not be flying off the shelf, it could be due to your outdated packaging or promotional styles. This can be a costly mistake for your products, if not mended to meet retail standards of packaging.
At Atlantic Packaging, we’ve combined tips for success to make your overall packaging meet CFIA and Health Canada compliance, UPCs for retail items, and overall packaging design. Before we begin, keep these questions in mind:
Branded retail packaging consists of wrapping the product to measuring and designing the container in which it’ll be placed. Initially, the purpose of packaging was to protect the product while reaching its marked destination. However now, many retailers are creating an entire packaging experience for customers to feel connected to the brand.
Brand packaging is a sophisticated manner of placing products into shipping packages. It’s important to realize that presentation adds value to your customer and your business status. Creating a memorable first impression of your brand creates a personal connection which people are enthusiastic to share.
While not every business is able to offer high-end packaging to their customers, you can include your own version of brand packaging at a cost-effective price range. Check out Atlantic Packaging for available </a href=”https://bit.ly/3kr9wgD”>retail packaging styles to reach customers’ interests!
Now that we’re clear on the overall retail packaging styles, let’s take a closer look at product packaging styles. There are three types of traditional packaging for consumers, it begins with primary, secondary, and tertiary. You can talk to our sales team at Atlantic as we provide boxing solutions to businesses with varying needs and demands.
For utility-focused packaging, there are 4 types: corrugated boxes, padded mailers, paper bags, and custom-style personalized packaging.
There are safety standards for packaging materials, the containers in which food items are shipped need to be regulated. Health Canada and the Canadian Food Inspection Agency (CFIA) intend to make sure manufacturers and suppliers of food packaging materials are cautious of the items they are merchandising.
The influence of e-commerce on the packaging industry has led to a rise in online sale purchases. Brands will have to evaluate their product packaging to adapt to the needs of the consumer. Adaptable solutions need to be developed to meet existing sizing standards. Consider brand loyalty, people are invested in the experience of holding and opening a package. If the logistics behind the package do not match the product sizing, the experience is lowered. Using package-ready boxes for bulk transportation is versatile, this often reduces time on shipment, making the product arrive at your customers in the best possible time frame and condition.
Understanding how UPCs barcodes work is crucial to making the product relevant. The UPC barcodes are required on the packaging label of retail products. During the time of sale, the cashier scans this barcode which is connected to the computer which determines the price of the item. UPCs allow stores to name their own prices for products.
Here are some tips to ensure your package is ready for shipment. Be sure to place together an original brand identity and color scheme for custome
rs to easily recognize your brand when shared on social media stories or posts.
Use this time to reassess your business’s packaging style. It may be time for a remodel plan. Before entering the market with your product, consider your average order size, evaluate your profit margin and see how you can offer a better customer unboxing experience.
With more brands and innovative packaging coming into the foray, retailers will need to convert their packages to meet the demands of the market and keep pace with competitors. This goes to show the emphasis on selective packaging and distribution, the two most important factors to meeting your customers’ satisfaction and growing your brand’s online delivery reputation. Businesses of all sizes need to ensure that their packaging does more than secure their product – their packaging also needs to market their products! Play your part and use sustainable packaging products from Atlantic Packaging – check out our website here!
You can also reach out to us at (800) 268-5620. If you need proper feedback on which packaging initiative or printing is right for making the next sale for your business.
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Atlantic Packaging Products
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to