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Why Every Business Needs To Innovate Their Packaging

Updating your packaging may not be high on your company's to-do list, but if you wait too long, you could miss out on some significant revenue opportunities. While sales and income are typically influenced by various factors such as consumer price sensitivity, seasonality, product range, and production material costs, your retail packaging can also be a key sales driver! Atlantic Packaging has always believed in the power of retail-ready and innovative packaging and is helping…
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October 4, 2021

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Circular Economy

 For more than half a century, the term “Recycling” has become a part of everyday life in North America. Everything from coffee cups to newsprint, plastic water bottles, and even fabrics, the system and practice of finding new life in used up products has become common in the marketplace. But the concept of finding new purpose and use for waste materials is far from being a simplistic everyday process. The complexities involved with resurrecting waste…
edkent
September 30, 2021

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Product Packaging: Why It is Important for Every Business

Companies are increasingly conscious that not just a wonderful product, but even product packaging is required to impress their customers. Whether a buyer buys a product online or in a store, the packaging is the first thing they see, and it may make a lasting impression on your brand. This first impression will determine how your product and brand are perceived as a whole. With an explosion of individuals documenting 'unboxing' experiences across social media…
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September 22, 2021

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Unique Selling Proposition

 In North America, pulp, paper, and packaging is a nearly $200 billion industry,  employing close to 500,000 people, while producing an astounding 97 million tons of paper and packaging products in a year. With that much at stake, how does an organization cut through the clutter of a highly competitive industry, while providing their customers and clients with the most effective and distinctive products and services?    It can be summed up in four words…“Seeing Beyond…
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September 15, 2021

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Can Custom Packaging Boost Sales? Let’s Find Out!

When a consumer orders goods online, they experience a surge of anticipation in the days leading up to the delivery of their package. Original, distinct, and instantly identifiable custom packaging will not only attract your customers but will also aid to raise your brand awareness and, eventually, income for your business. Good business entrepreneurs are continuously looking for new ways to increase revenue. Investing in custom packaging design is one way to do so. Custom…
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September 10, 2021

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The Best Ways to Recycle Corrugated Cartons and Boxes

With booming e-commerce, online shopping, and increased shipping needs, one must ask the question - where do the boxes go? Thankfully, corrugated boxes and cartons make for easy recycling if they’re kept clean and dry and safe from contaminants (oil, grease). Did you know corrugated boxes can be recycled 5-7 times which is a great advantage for paper mills and businesses? This allows companies to become sustainable and Atlantic Packaging is at the forefront of…
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August 25, 2021

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Controlling the Controllable

The last 18 months have given us many opportunities to grow both as individuals and as companies. We have needed to adapt, pivot, and refocus multiple times as we navigated through three waves of the COVID-19 pandemic. In our industry, this caused major spikes in buying trends, longer lead times, unprecedented growth, and issues with attendance due to staff who are self-isolating. Material costs of starch, pallets, strapping and our raw material “PAPER” increased, and…
edkent
August 17, 2021

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Top Performing Strategies to Make Your Packaging More Sustainable

We are living in times where not being sustainable is not an option anymore for businesses. Businesses have to make a conscious effort to drive ecologically friendly practices that boost and promote a greener footprint. When it comes to packaging, businesses have to make choices and trade-offs that help them grow their business without harming the environment. There are a variety of successful strategies businesses can apply to promote sustainable packaging. From the choice of…
edkent
August 8, 2021

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Undeniable Benefits of Using Corrugated Carton Packaging

Businesses the world over are being asked to be more responsible in their day-to-day activities and actions. Every activity should be scrutinized based on its environmental impact and packaging is no different. Brands are waking up to the realization that they need to reduce their carbon footprint and want eco-smart options in their shipping options as well. Corrugated Packaging is one of the most demanded packaging solutions as it is lightweight and low-cost making it…
edkent
July 27, 2021

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Diversity

The benefits an organization can reap from a diverse workforce can range from being more competitive in a global marketplace, to fostering and developing unique ideas and opportunities. The rewards from a highly effective diversity workplace policy can be limitless to a company or organization’s bottom line.   But as most companies strive to achieve a more diverse workforce, it has become apparent that diverse hiring practices have evolved from just simply looking at a candidate’s…
edkent
July 20, 2021

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Ultimate Guide to Packaging Your Product for Retail (2021)

In business, the goal is to create a product that sells itself but what if the answer to increasing sales is the manner in which the package is sold? In recent times, the demand for unique custom packaging products has been increasing. The total market value is expected to grow by $61.55 billion by 2025. As the retail industry picks up speed, plenty of people are spending their free time indulging in online shopping. If…
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July 10, 2021

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Customized Shipping Boxes: Why Your Brand Needs It!

Businesses are looking to make innovative, conscious decisions for their buyers. Companies will strategize advertising campaigns on platforms online to push their brand ahead. In order to gain new customers, the best opportunity is to personalize your business using custom shipping boxes. Standard packaging gets your product to the door however using customized packaging and shipping boxes reminds your buyers that you are not like the rest. Businesses shipping their products in standard brown boxes…
edkent
June 26, 2021

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What Now? – Moving Past The Pandemic

Pandemic.   About 18 months ago, the word was something we all read in the history books from times past and events so far removed from our day-to-day lives. But then the word became a reality. The world was turned upside down and within a matter of days, what we all thought was normal, suddenly just stopped.   For the business community, this meant an unprecedented time of hyper-speed change and adaptation to the new realities of…
edkent
June 15, 2021

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Corrugated Box Trends: What to Watch Out For in 2021

When it comes to getting the attention of potential customers, the packaging is key. It also helps deliver the messaging of your brand to existing customers. With brands adopting innovative solutions, it is important to know the trends of Corrugated Packaging to keep your brand up to date and relevant in the market. Atlantic Packaging has been providing total packaging solutions to companies for decades and keeps up with all the latest trends in corrugated…
edkent
June 10, 2021

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