Our Blog

As the world becomes more conscious of the impact of our actions on the environment, the issue of packaging waste has become more pressing. In Canada, packaging waste is a significant concern, with an estimated 27% of municipal solid waste coming from packaging materials. As a result, we need to do something to reduce the packaging waste we produce. But the question is, How do we do it? Packaging design and solutions play a crucial…

Corrugated boxes are preferred for packing because of their durability, strength, affordability, and eco-friendliness. The layers of corrugated sheets make corrugated boxes that can be single, double, or multiple. You're on the right track if you aim to stand out from the competition by printing striking graphics on corrugated packaging boxes. Having your packaging stand out amid a sea of uninspiring cardboard boxes is always a good idea.  There are various purposes for printing on…

As the world becomes more aware of various health and environmental impacts, customers are becoming more conscious of what goes in their trolleys. The green movement is strong globally, with consumers willing to pay a premium for products made from recycled materials and manufacturers increasingly choosing environmentally friendly packaging over non-recyclable plastics, paperboard, and metals. As a result, sustainability has been on the rise and continues to play a significant role in all business areas.…

You all have heard about "Carton box" and "Corrugated box" and might think both are the same, but that's not true. They both are made of different materials. It's important to distinguish between these two materials because they have vastly diverse properties and applications and are used for two different purposes.  Product packaging is the best way for marketers to aesthetically convey the brand's message and present their product as a superior solution to any…

Product Packaging is now used by businesses to promote sales. The packaging's wrapper, color, and other qualities influence the consumer's purchasing decisions. To encourage impetuous purchasing, packaging functions as a complete package that becomes the ultimate selling offer. Therefore, packaging boosts revenue and market share while lowering advertising and marketing expenses. Advertising and brand perception have substantially impacted consumer purchasing decisions and exert a strong positive influence. People have a favorable mindset when they think…

Heavy-duty corrugated packaging is extensively used for packaging goods such as food items, beverages, cosmetics, pharmaceuticals, hazardous chemicals, and other materials. Heavy-duty corrugated packaging provides product safety. It also serves as a marketing tool to establish your brand's identity. Packaging ethically, humanely safe, and easy to recycle is called eco-friendly. As people become more conscious of the potential effects that packaging may have on the environment, many organizations are taking steps to make more ethical…

Product-based businesses acknowledge the value of retail packaging design. Design plays a crucial role as it conveys the brand identity. A great retail packaging design for your product can promote sales and brand loyalty among customers. Even a great product suffers from poor package design, while competitors' products thrive due to a better package design. An outdated, dull, or unclear packaging will not help your product to sell. While longevity has its merits, such as…

Eco-friendly packaging is safe for people and the environment and is simple to recycle. It employs as many renewable or recycled resources as it can, as well as renewable energy. Therefore, it is often referred to as "sustainable packaging" or "green packaging." Companies today realize the value of sustainability in product packaging. Many companies use eco-friendly product packaging today, as customers appreciate the efforts of companies to be more sustainable. Eco-friendly packaging helps your company…

A product's design is just the beginning. An attractive product package design is one of the best ways to make your product sell. It is important to avoid packaging that hinders customers from making purchases. The packaging design should be desirable to the customer.  Custom packaging is a phrase that makes companies both anxious and excited. Even before a product is purchased, its packaging is evaluated. Packing requirements will vary based on what you are…

Presentation is what makes the world today, which is why retail packaging has a considerable role. The boxes used in retail marketing have a vital role in business. While simple packaging does its job, one cannot expect to hit sales targets if you do not invest in presentation. Even a great product can fail without the proper packaging. Packaging helps clients understand your business and lets them know how much they are willing to pay…

Consumers expect businesses to deliver their purchases promptly and securely. Safe product delivery, brand identity promotion and higher sales are all benefits of good packaging. With global online sales predicted to be over $5.5 trillion in 2023, corrugated packing has become a popular option for many businesses' secure product delivery. Every decision you make while transporting your product to the customer counts. So, it becomes essential to think about the packaging of your products. Your…

What are Corrugated Boxes? One of the most used packaging and transportation materials is corrugated boxes. These boxes are adaptable, provide a sturdy cushion, are affordable, and keep moisture away from the things they hold. In addition, they are simple to build and do not require hard effort or expensive tools due to their architectural structure. Benefits Many companies and businesses prefer corrugated package design as a packaging material. It can support a wide variety…

Many establishments in Canada were early adopters of festive visual merchandising. During the festive season, many people look forward to visiting the windows of various businesses in Canada. During the festive seasons, several other retail businesses and supermarkets around the world have increased their game. These retailers also include items in festive packaging or items that are seasonal. These retail businesses choose merchandise and use visual merchandising to convey a consistent message. Having a particular…

What Is Green Box Packaging? Green packaging, also known as sustainable packaging, employs materials and production processes to decrease energy consumption and reduce the detrimental effects of the packaging on the environment.  Green packaging refers to the use of reusable, biodegradable, or compostable materials to wrap, pack, and distribute items. It can also relate to pollution-reducing recycling and manufacturing practices. It is a low-cost solution that reduces the use of waste material and maximizes the…

How Does the Color of Packaging Affect Consumer Buying Choices? In advertising and retail sales, color psychology is critical. Consumers tend to respond to color box packaging, which may attract or repel them. Depending on the demographics of your target market, the colors you pick for your package materials might make or break a product's success. While color psychology isn't quite magic, it has the potential to have a near-mystical effect on your audience. Choosing…