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There are a lot of rivals in your market, and they’re all trying to get your audience to buy their items. So what distinguishes you from the crowd? You won’t make a lasting impression without high-impact packaging. Do you believe you have a one-of-a-kind product? The reality is, you probably don’t, which isn’t always a negative thing. Today’s most popular items aren’t innovative, creative, or distinctive. True, you must be imaginative and adaptable to succeed, but you do not need to reinvent the wheel.
As more people turn to the internet to buy anything from frozen meals and home products in bulk to particular things like apparel, shoes, jewelry, and even flowers, online shopping is seeing rapid development.
Retailers who wish to stand out in a competitive market must devise novel ways to attract customers’ attention. Therefore, you need to adopt various strategies to make your brand stand out. Here are five ways to specialize in packaging design to help companies stand out in a crowded market.
Did you know that consumers are constantly targeted and bombarded with advertisements and that an average internet consumer’s attention span is 8 seconds? Television ads and Instagram ads can last for up to 30 seconds. You have a limited window to capture attention, and one of the ways to do it is to offer a stellar packaging design that makes a consumer want to take notice of your offering and product. Your packaging has to form a lasting impression; else, it’ll get drowned in a sea of competitors.
When consumers are shopping, and your brand is placed with all your competitors, the only aspect that can help your brand shine is the packaging. Allow your packaging to be your brand’s mascot. Let it imbibe the colors and symbols of your brand so your consumers can instantly spot it and recognize it. When bombarded with too many products, humans tend to pick up objects that are familiar to them. This is where your packaging can help maintain a consistent theme in the mind of the consumers.
Including a promotional gift or message with each transaction is one method to show your consumers that you care. Custom retail packaging allows businesses to be inventive and personalize each item. It’s a terrific approach to making each customer feel unique, valued, and appreciated for their business.
Customers are more inclined to buy from you again if they feel appreciated. It becomes more accessible for an online store to convert one-time consumers into loyal clients.
Custom retail packaging design is particularly beneficial for things sold in shops. It’s as much an art as a science to creating eye-catching custom packaging. It’s not enough to have a novel or unusual packaging design; it has to be something that customers will be enthused about. If you sell things online, it’s critical to create something unique that will help you stand out from the competition and encourage people to look at your product before moving on to one of your rivals.
To help the customer make a buying decision, they must readily find all the information they need about the product clearly on the packaging itself. Be it the expiration date, directions of how to use the product, or ways of disposing of the product after use, all the information must be highlighted by your packaging. While bright images, colors, and finish matter, it also matters that your packaging conveys the correct information to its customers. If a customer is confused about the product and cannot find the answers he is looking for on the packaging, the customer will not make the purchase. We offer digital printing solutions to ensure all critical aspects of the product are adequately printed onto the packaging design.
It’s a good idea to understand what you need before diving headfirst into the design process. A professional custom retail packaging company – Atlantic Packaging, can help you focus and build the appropriate box for your product if you’re unsure what works best for your target market.
Whether you go with a tried-and-true strategy or work with a provider who specializes in one-of-a-kind packaging solutions, it’s critical to retain an open mind throughout the process of producing custom packaging. Contact Atlantic Packaging at 800-268-5620 to schedule a call with our design and sales team to allow us to address your retail packaging needs with customized answers. Atlantic Packaging will work directly with you to assist you in fulfilling your packaging goals, create brand awareness and enhance sales with better and best retail package designs and solutions.
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Atlantic Packaging Products
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to