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The importance of packaging design is frequently underestimated in the era of digital marketing and online transactions. The quality of the goods you’re selling is always crucial, but how it’s packaged still matters a lot when it comes to attracting and keeping customers in the e-commerce world. While the shopping experience has changed dramatically in the e-commerce market, it is still critical to address your overall packaging design, which will be distributed through both online and offline channels.
Through texture and aesthetic attractiveness, you may more directly affect a consumer’s sensory experience with your product. When it comes to internet purchasing, time is even more expensive because there are dozens of alternative things only a mouse click or swipe away.
It is vital to examine the influence of your e-commerce packaging design on customer decisions.
In the e-commerce industry, effective packaging design may improve your return rate, play an important part in developing and preserving your brand identity, and provide a range of other benefits.
The layout, components, color, photos, typography, terms and conditions, and other design aspects, when combined, describe your product packaging and design. When there are a lot of competitors in the market vying for attention, stand out with a visually stunning cover.
You can outsmart your competition if you can figure out what clients like and hate quickly. Product packaging design might appear to be a difficult task, to begin with. However, this is where package design helps your brand stand out especially in the eCommerce space where customers are simply making a decision based on the product appearance and description. As customers can only look at the packaging and design of the product in an online space, product packaging becomes all the more compelling and helps set your brand apart.
The value of e-commerce packaging is proven nowhere more clearly than in its potential impact on your bottom line. Whether you’re selling food or electronics, it’s vital to consider the impact your packaging has on the end-user if you want repeat business.
Both retail and e-commerce are affected by this. In a retail context, your eye-catching packaging has (ideally) already done its job of attracting attention and assuring a sale. For online sales, a sale must be completed first, and several days must pass before the consumer sees your packing.
As a result, you must consider how the product is delivered to the consumer and how the unpacking experience is carried out. With an amazing unboxing experience, you are sure to have repeat customers who come back for more products from your brand.
The possibility of someone becoming a return client is determined by their perception of the experience from the minute they find you online, make a purchase, and get their product.
Your audience’s first impression of your brand is based on your internet presence. It is your opportunity to highlight the value and advantages you provide, communicate with potential consumers, and establish a level of service they can expect from you. When these elements are integrated, they work as a catalyst for individuals to purchase your items.
Keep in mind, however, that the consumer experience does not end at the checkout screen. It also extends to the time when buyers get their first order in the mail. It is the beginning of your customer/brand connection.
Maintaining a consistent e-commerce packaging design will also help you maintain a consistent brand identity. Customers should be acquainted with the quality of your items and make them more recognizable in both the physical and digital marketplaces, therefore brands should strive to be consistent across both mediums.
When you zoom in, there’s considerable disagreement about whether the packaging design for the same brand should be different online and in stores. Because your goods normally arrive in a postal-friendly corrugated box and the transaction is already verified, using another and more simple packaging design is entirely viable for e-purchases.
The need for maintaining consistency in e-commerce packaging extends to the wider notion of brand management, which every firm should strive to achieve. Use your brand’s “essence” to maintain design consistency across platforms.
E-commerce packaging helps to keep the world in order. When it comes to packing, the first step is to determine what your product is. Every item comes in a variety of forms and sizes. What works for one individual might not work for someone else. Before you begin, consider the following points:
This information contains the product’s name, size, production material, and longevity. You can identify the dos and don’ts of packing with the use of these guidelines. You can’t mail glasses in a random box, for example, because they are fragile. Glassware requires careful protection or it will break. In addition, you can’t put irregularly shaped items in any box. It would be ideal if you could create unique packaging.
Determine the target audience — men or women, young or old, and so forth. Is the product useful to the buyers, even if it is visually appealing? You must scan your audience to answer these questions. If you’re designing a product for seniors, for example, the typeface must be readable.
There are a variety of techniques to get your goods in front of clients. You aim to sell your goods, whether you’re selling them online, in a tiny boutique, or in a physical shop. The distinction is in how you promote your goods across numerous platforms. If you’re going to post anything online, make sure it doesn’t rattle. Spacing isn’t required for online items. Products displayed on a shop shelf, on the other hand, require that distance to attract attention.
Style research is the foundation of any excellent packaging design. Take product packaging design seriously since it matters to customers. Maintain the shelf value of your packaging design by updating it. If you’d like to learn more, please contact Atlantic Packaging at 800.268.5620 for developing your e-commerce packaging for the physical world or the digital world.
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Atlantic Packaging Products
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to