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The benefits an organization can reap from a diverse workforce can range from being more competitive in a global marketplace, to fostering and developing unique ideas and opportunities. The rewards from a highly effective diversity workplace policy can be limitless to a company or organization’s bottom line.   But as most companies strive to achieve a more diverse workforce, it has become apparent that diverse hiring practices have evolved from just simply looking at a candidate’s…

In business, the goal is to create a product that sells itself but what if the answer to increasing sales is the manner in which the package is sold? In recent times, the demand for unique custom packaging products has been increasing. The total market value is expected to grow by $61.55 billion by 2025. As the retail industry picks up speed, plenty of people are spending their free time indulging in online shopping. If…

Businesses are looking to make innovative, conscious decisions for their buyers. Companies will strategize advertising campaigns on platforms online to push their brand ahead. In order to gain new customers, the best opportunity is to personalize your business using custom shipping boxes. Standard packaging gets your product to the door however using customized packaging and shipping boxes reminds your buyers that you are not like the rest. Businesses shipping their products in standard brown boxes…

Pandemic.   About 18 months ago, the word was something we all read in the history books from times past and events so far removed from our day-to-day lives. But then the word became a reality. The world was turned upside down and within a matter of days, what we all thought was normal, suddenly just stopped.   For the business community, this meant an unprecedented time of hyper-speed change and adaptation to the new realities of…

When it comes to getting the attention of potential customers, the packaging is key. It also helps deliver the messaging of your brand to existing customers. With brands adopting innovative solutions, it is important to know the trends of Corrugated Packaging to keep your brand up to date and relevant in the market. Atlantic Packaging has been providing total packaging solutions to companies for decades and keeps up with all the latest trends in corrugated…

Designing packaging that protects and performs in today’s retail environment is more challenging than ever. Retailers now have access to data and analytics that provide them with detailed information on things like optimal product placement, amount of time it takes to stock a shelf, and product damage/ returns.

by Phil Watson, Design Manager Designing packaging that protects and performs in today’s retail environment is more challenging than ever. Retailers now have access to data and analytics that provide them with detailed information on things like optimal product placement, the amount of time it takes to stock a shelf, and product damage/ returns. As a result, companies are challenged to develop packaging that not only meets the retailer’s guidelines, but also helps protect and…